Case Study: 3 minute video with 3 days notice for a virtual conference.

Answers sought: Aileen Macdonald OAM was required to deliver a video report outlining the events of 2020 to a 500+ audience of her peers at a major Annual General Meeting (in Zoom). She had a three minute maximum, needed to appear credible and authentic and wanted to leave a great impression. Oh, and she had approx 3 working days to deliver the report (nothing quite like a tight deadline). She considered shooting on her own phone but decided to contact Seek+Deploy for help.

Solution Deployed: After a quick briefing, Seek+Deploy presented two options to Aileen and 24 hours later we shot the pieces to camera in her front garden with a beautiful rural vista for the background. We spliced in a number of images from Unsplash.com to illustrate key points (we didn't have access to any b-roll and this is a great alternative) and added on-screen graphics to help nail home some of the numbers she needed to deliver. Unfortunately, we managed to capture a number of flies in a couple of the shots, which added to the authenticity of the setting, but I've thrown some bug spray into the camera bag now for future shoots.

The first draft cut was delivered at midday and by the end of the day, the final edit was complete. We did tweak some of the graphics, as we weren't 100% happy with the quality of the rendering at 4K, before sending off the final product.

Deadline met, with a day to spare - phew!

"Ed delivered on all counts - he made it easy to prepare, fun to work with and made me look like I knew what I was doing. I was authentic, professional and my message was heard loud and clear. I received great feedback and cannot wait to work with Ed again."

- Aileen Macdonald OAM

Feedback from the report has been excellent and we're very happy to have been able to contribute. The work Aileen is doing is really important to rural, regional and remote NSW and we are looking forward to working with her in the future.